Corporate Crisis Management
By Elizabeth Stevens
Director of Enterprise Resiliency and Response, United Health Group
Incidents and crises are becoming more common and less predictable. Organizations need ways to more effectively manage any type of crisis, regardless of its source. This white paper is an executive introduction to crisis management—what it is, why it’s important, and key principles for success.
People, processes and management tools are key components of a successful response, and effective communication is a vital foundation. When any of these facets are neglected, a crisis can easily escalate and increase damage to assets, people and brand. Crisis management expert Elizabeth Stevens provides expert advice and a solid overview of these topics in this 11-page white paper.
Recommended audience: executives, senior managers, and anyone who needs to understand the value of crisis management.
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