Being prepared for a crisis may help to mitigate the damaging effects, but it can’t always stop a crisis from actually occurring. Like it or not, some events are just out of our control. But, if a disaster does strike, the opportunity exists to learn from the experience and determine where your BC process is currently excelling and where it might need to be tweaked or adjusted a bit.
The first communication priority for crisis or BC managers following a business disruption is to follow-up on communication promises made during the actual crisis or the response phase. To fail here could put your business at risk of losing the public’s trust and possibly adding further damage to the reputation of the organization. After this first priority is taken care of, there are other items that need to be taken care of. Here are some important post-crisis analysis and communication pieces to consider implementing in the wake of a business disruption.
Business Continuity – Continued Communication
After the business disrupting event, key audiences and stakeholders should be kept updated about the recovery process, investigations, or updates to company policies, procedures, and personnel to avoid a similar crisis in the future. Updates should continue for the duration of the recovery, so this timetable is unique to every organization and the specific scenario they are facing.
Look at the Opportunities
Though it may be hard to quickly shift to the focus of capitalizing on opportunities when you’re in the midst of picking up the pieces, every event should be looked at as a learning opportunity for crisis or BC managers and business continuity teams. A strong business continuity plan includes the critical component of a post-event review and analysis of key performance metrics and the development of an after-action report and improvement plan. These metrics vary depending on the event, but the BC team should assess relevant qualitative and quantitative benchmarks that might include stats regarding response rates and their ability to meet the pre-established recovery time objectives, recovery team performance, and team engagement and active participation.
Improving isn’t easy if you aren’t willing to assess your BC plan honestly and openly. Just as your training and exercise drills offer valuable insights, you will also likely learn new and important things from having to actually put your plan into practice. Your organization must set aside the time to take an honest assessment of your the organization’s performance and integrate what you learned as an outcome into your BC plan revisions to better prepare you and your organization for future deployments, should it be necessary. We know it’s no one’s favorite thing to think about the possibility of another crisis as you’re cleaning up from a recent event, but this piece is crucial to keeping you and your BC team prepared and ahead of the game.
Every event your business faces will provide the opportunity to learn, gain new insights, and grow. If you take post-crisis analysis seriously, you stand to gain by creating a stronger, more resilient BC team and overall organization. Post-crisis analysis is also the perfect time to look at how effectively you are able to implement your processes and what tools you use, and decide whether or not they are effective in producing the results and response times you need in the middle of a crisis.
MissionMode is the trusted leader in providing organizations with an effective and reliable emergency notification and incident management system specifically designed to handle your needs from end to end. Our Situation Center Suite acts as a virtual command center in times of crisis, helping your organization stay on track through both emergencies or more routine operations by enabling your team to effectively communicate and project manage incidents from onset to resolution. The MissionMode Notification Center allows our clients to send two-way multimodal notifications to employees during times of crisis.
From incident management to mass notification to interactive field communications, mobile control, integrated weather planning and more, MissionMode’s team of seasoned and certified emergency managers and business continuity practitioners are dedicated to being an intuitive and easy to use partner in your incident management and mass communication needs.