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Presenter:
Jonathan Bernstein,
Bernstein Crisis Management
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A single person can attack your corporation's reputation, armed with nothing more than a computer or mobile phone. Within minutes, the news can spread to thousands or even millions of people, and the damage is done. No advance warning, no time to react.
In today's connected world, the battle to protect your company's reputation is mostly fought on the Internet. In this free webinar, noted crisis management expert Jonathan Bernstein will help you understand online reputation management (ORM) and learn how to defend your company against reputation threats. PR Week described him as one of 22 individuals nationwide "who should be on the speed dial in a crisis."
You will learn about:
- Monitoring online reputation
- Preventing reputation threats
- When to respond to reputation threats
- The role of search engine optimization
- Who should be responsible for ORM
To view the webinar, complete the registration form to the right.
Recommended audience: CEOs, CFOs, COOs and other C-level executives; Corporate Communications and Public Relations managers; Business Continuity managers; and anyone responsible for their organization's reputation.
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